![]() ![]() What makes this brand different than other haircare brands out there? SD: The IN COMMON team really prides themselves on developing the best products and I'm excited to let everyone know that we're working on a new series of innovative products for both men and women. After doing my research, I found that IN COMMON had some of the best products on the market and all they needed was more marketing, which the Lord specializes in. So, I flew down to Miami to meet them at their offices a few months ago, and now we're in business together and I really couldn't be more excited.Į!: In Common Beauty prides itself on being unique and inclusive for all hair types. I wanted to do something that appealed to both men and women, and hair just seemed like a no-brainer. I loved the name immediately. Because of the success of my clothing brand, Talentless, I thought it was time to expand and get into something different. SD: We have a mutual friend, Tev Finger, who is the CEO of Luxury Brand Partners, and we spoke over 6 years ago about doing a project together in the hair space, but it just wasn't the right time. We just recently started reconnecting over the last year and he told me about this new company IN COMMON. I've been a friend of the brand for years and this partnership was a long time coming," Scott shared via press release. Additionally, Lord Disick spoke to E! News about joining the company and why he loves the products.Į!: Tell us about IN COMMON BEAUTY and why you decided to become a partner. To meet this change, I wanted to partner with IN COMMON. "Today, men have changed the way they care for themselves – from their daily grooming routines, to the non-traditional products they use every day. The brand is unique because the products take a "skincare for haircare" approach, focusing on hair health, hydration, and repair. IN COMMON is a company that celebrates authenticity and individuality, with products that work for all hair types and textures. That's why it makes so much sense for the entrepreneur to add haircare to his business ventures. He went from being a fan of IN COMMON Beauty products to joining the company as a partner. He has slicked his hair back, let it grow out, buzzed his hair, dyed it blonde, and it just always works for him. Scott Disickis one of the few people who can pull off any hairstyle. E! has affiliate relationships, so we may get a commission if you purchase something through our links. The products shown are from the celebrity's own product line/ a brand he is paid to endorse. We interviewed Scott Disick because we think you'll like his picks.
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